Pictures # 3

Pictures

How to get the most out of using just a single picture (photo or art) on a page? The page can be a page in a magazine, a book, a folder /announcement or a web page.

Pictures

Using just one photo or picture may be seen as a challenge. But the difference and impression between using no pictures and a single picture is much bigger than the difference between one picture and several pictures on a page, whatever printed material or an online webpage.

Pictures

A sublime layout with pictures has nothing to do with the number of pictures but how they are used.

Pictures

A full page picture on the left page in a magazine, folder or book is a simple and functional layout. If possible choose a picture that directs the attention towards the text at the right page and be careful to select a really appealing picture of good technical quality.

Pictures

A picture as a background on a printed page can look very attractive. The real challenge is to find a picture that fits with having text on parts of it. The part of the picture that is covered by text shouldn't have any structure and the color mustn't be aggressive. A thin blue sky will often be a good choice if it matches the message.

Pictures

The effect will be improved if a few small white clouds hang around but do not let them interfere with the text. Do not compromise with these aspects of interference between structures in the picture and the text. If the text is partly on an uneven background many potential readers will avoid it or get a lower level of retention.

Pictures

The classic layout with a combination of text and a large picture on a page is a functional but quite boring layout. The surface of the page covered by the picture might be a half of the page on the top, or at the bottom or a vertical picture to one of the sides. Putting the picture in the centre of the page with the text waved around may look much more attractive.

Pictures

A small picture or especially a very small picture alone on a page should be treated with great care. Not to say that any picture wouldn't help with the look and feel.

Pictures

But the point is that just one small picture may add a lot of attraction to a text page if used wisely. Because of its small size the picture should have

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